Page ISM Marketing Advanced

INTERNET &

SOCIAL MEDIA

MARKETING-ADVANCED

“Learn the latest digital trends”

INTERNET &

SOCIAL MEDIA

MARKETING-ADVANCED

“Learn the latest digital trends”

Course Overview

Internet & Social Media Marketing has added an extra zing to the business world. Global brands now rely on websites and social media platforms to market their products and strengthen their position in the market place. However, it is not as easy as it seems. There are tried and tested tips and tricks to effectively promote your brand to the right target audience.

In today’s age where knowledge is power, it is important to learn from the right people – the ones who have actually done it successfully. Professional Diploma in Internet & Social Media Strategies is an intensive, practical programme that will tell you exactly how to promote your brand online.

Social Media Marketing shows you how to use Internet to reach a mass customer base. This programme can bring small and medium sized enterprises to the level of multinational corporations, all with the right strategies in place.

Course Benefit

Following this course, you will be able to:

Understand and apply knowledge in developing websites for business
Develop skills in doing online advertising / marketing via websites
Develop effective strategies in online marketing through social media
Understand SEO as well as optimising your online presence
Understand techniques in integrating new wave technologies / gadgets into your marketing plan

Who Should Attend?

Web Designers and Developers
Sales and Marketing Staff
Marketing Executives
Junior Digital Marketers
Marketing Graduates
Business Development Managers
PR Professionals
Advertisers
Event Organisers and Managers
Promotions and Customer Service Managers
Online Marketers
Digital Strateghhhvptists
Business Owners

Course Modules

Module #1: Introduction to Internet Business

This first module in and introduction to Internet and Social Media. It will discuss the best business to start online based on your background, market demand and competition.

Module #2 : How to build a website that sells

Having a website is the first step to online presence. A website that is effective and able to encourage visitors to perform certain action is essential to a website success. A website should not just look good, but also able to sell your business.

Module #3: Effective Advertising on the Net

Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. This module will teach students how to create effective advertising campaigns and get targeted visitors to your business website.

Module #4: Business Blogging and Search Engine Optimization

Business blogs provide businesses with a chance to share your expertise and knowledge with a larger audience. Blogs encourages return visits from your target market and also is an excellent platform to achieve Search Engine Optimization (SEO) for your website to gain higher rankings in search engines.

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