This first module in and introduction to Internet and Social Media. It will discuss the best business to start online based on your background, market demand and competition.

Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. This module will teach students how to create effective advertising campaigns and get targeted visitors to your business website.

Business blogs provide businesses with a chance to share your expertise and knowledge with a larger audience. Blogs encourages return visits from your target market and also is an excellent platform to achieve Search Engine Optimization (SEO) for your website to gain higher rankings in search engines.

Facebook and other social media tools are used for marketing and branding. Increased communication for business fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for business to implement marketing campaigns.

Streaming of video and audio can be used to build trust. Experts predicted in the next 5 years, 90% of online content will be video and audio. It is said that a picture paints a thousand words- hence, it makes video and audio worth millions of words!

Email is still the No#1 communication tool online. Email marketing to build customer relationship involves using email to send ads, request business, and any email communication that is meant to build loyalty, trust or brand awareness. An important aspect of Internet business is to build an email database of targeted prospects and customers. Learn the techniques and strategies of this effective time tested online marketing method.